You're using AI. So why hasn't your workload changed?
One-on-one coaching built around your business. Pick a task you'd love off your plate, and we'll build a working AI tool for it together, on your real work, so you understand it and can keep using it.
5 founding spots. Apply in about 2 minutes, and I reply within 2 business days.
Using AI isn't the same as benefiting from it.
You've got ChatGPT open in a tab. Maybe Claude too. You've asked it questions, saved a few prompts, maybe sat through a webinar.
And still, most of your week looks the same. The missing piece usually isn't more information. It's someone working through your tasks with you until something actually runs.
Your week, right now
Tap a task to see where AI could take the first pass.
Start with one task you'd love off your plate.
Here are the kinds of things owners work on. These are examples, not promises. What you build depends on your business. Tap a card to see more.
Your coach
Hi, I'm Dr. Elisa Janson Jones. Most people call me Doc.
I help business owners get AI doing real work, and understand it well enough to keep it running.
I've spent 20+ years at the intersection of education and technology. My doctorate is in instructional design, meaning how people actually learn skills, and I wrote Prompt & Circumstance: The C.A.L.M. AI Navigator™. My background is also in music education, where skill is built one-on-one, week by week, with practice in between. That's the model I bring to AI.
Coached like private lessons: one person, weekly sessions, practice in between.
AI helps a lot on some tasks and hurts on others. In a study of 758 BCG consultants, those using AI finished suitable tasks 25.1% faster and completed 12.2% more of them, at higher quality. On a task outside AI's strengths, it made their answers less accurate. So we don't start by building. We start by choosing the right tasks. Dell'Acqua et al.
You build. I coach. You keep everything.
Less time on the work you'd rather not do.
Time back
We pick recurring tasks where you'll actually feel the difference.
A working tool
Built with you, configured with your business information, tested on your real work.
Confidence to adjust it
You'll understand how it works, what still needs your review, and how to tweak it as your business changes.
More complex integrations may still call for a developer. You'll know when that's the case, and what to ask for.
Is this a fit?
Check what's true for you.
If you'd rather have everything built and maintained for you, a done-for-you service is a better fit, and I'm happy to point you in the right direction.
Select the statements that describe you.
Choose your scope.
Both packages meet weekly for 60 minutes. The difference is how much we take on.
AI Builder Intensive
One recurring task. 6 weeks.
Founding rate, first 5 clients
- 6 private sessions, including your Opportunity Map
- Core AI tools set up, plus one working tool or workflow
- A written next-steps plan
- Email support between sessions, replies within 1 business day
AI Business Studio
Two or three recurring tasks. 12 weeks.
Founding rate, first 5 clients
- 12 private sessions, including your Opportunity Map and one team handoff session
- Two or three working tools or workflows, which may include no-code automations
- A written next-steps plan
- Weekday message support, replies within 1 business day
- A 30-day check-in call after we finish
Founding clients. Limited to 5. In exchange for the reduced rate, you'll share candid feedback along the way and let me discuss a possible case study with you. If you're happy with your results, I'll ask for a testimonial at the end.
Not included. AI software subscriptions (most clients use existing tools or plans around $20 to $30 a month, and we'll choose together), custom code, or integrations that require a developer.
First-session guarantee.
If you're not satisfied after our first session, tell me within 48 hours and I'll refund your full payment. You keep your Opportunity Map.
Online or in person.
Sessions are online by default. If you're in the Grand Valley, we can work side by side in person.
Questions owners ask
I already use ChatGPT. Do I need this?
If it's already taking real tasks off your plate, maybe not. Most owners use it to answer questions. This is about getting it to handle recurring work.
I'm not technical. Can I do this?
Yes. If you're comfortable with email and spreadsheets, you can do this. We go at your pace.
Which AI tools do we use?
Whichever fit your tasks, often ChatGPT, Claude, or Gemini, plus no-code automation tools where they help. I don't sell or earn commissions on any of them.
Are there extra costs?
Possibly software subscriptions, which you pay directly. We'll use what you already have where we can.
Will you build it for me?
No. You build, I coach. That way you understand how your tools work and can adjust them yourself.
Can my business pay?
Yes, I can invoice your business.
What if I need to reschedule?
Sessions can move with 24 hours' notice.
Pick the task. We'll build it together.
I read every application and reply within 2 business days. If it looks like a fit, we'll set up a short call.
The application takes about 2 minutes.
Start your application