Dr. Elisa Janson Jones — AI Adoption & Ecosystem Strategist
Met at HumanX 2025
Customer Adoption & Ecosystem Strategist

Dr. Elisa Janson Jones

I make your customers so good at your product that renewal isn't a conversation — it's a formality.

I build the onboarding programs, ambassador networks, and certification ecosystems that take users from first login to fiercest advocate. I've built communities at scale, turned around broken programs, and created the strategies behind measurable revenue growth — and I'm ready to do it at yours.

EdD · Instructional Design
Doctorate-level research and strategy behind every framework I build. I don't just know what works — I know why it works. Plus: clout.
MBA · Strategy
I know the business of business. Revenue, ops, budget ownership, team leadership — I speak the language of the room you need me in.
Certified AI Consultant
I'm not figuring out AI as I go. I'm credentialed, published, and building the frameworks other people use to catch up.
AAAI Member
In the room where AI's future is being debated — not watching from the outside. Association for the Advancement of AI.
Professional community members built from zero
Revenue growth attributed to strategy I designed
Structured learning assets, modules & courses built
Online courses, programs & business strategies built
The Real Problem

The adoption problem
is a learning problem.

Most AI companies invest heavily in sales and engineering, then hand customers a help center and hope for the best. Your customers aren't engineers — they're operators, managers, and leaders trying to figure out how your product fits into their workflows.

Without structured onboarding, training, and enablement, they underuse the product, get frustrated, and churn. I've spent 15+ years solving this exact problem — building learning ecosystems that take people from "I don't know where to start" to "I can't imagine working without this."

Sound like what your product needs?

Let's talk. 20 minutes. No deck, no pitch — just a real conversation.

What I Build

From first login to
fiercest advocate.

Hover each card to see why it moves your retention numbers.

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Customer Onboarding & Education

Role-based learning paths. Competency-aligned. Designed for how adults actually learn.

Why It Moves the Needle

Structured onboarding cuts time-to-value, reduces support tickets, and makes renewal a foregone conclusion. Users who succeed early become advocates. Users who struggle become churners.

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Ambassador & Advocacy Programs

Identify your champions. Rebuild credibility. Give them a platform worth showing up for.

Why It Moves the Needle

Peer-to-peer advocacy drives acquisition at a fraction of CAC. I've revitalized broken programs, rebuilt community trust, and turned skeptical users into your most credible sales force.

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Certification & Credentialing

Give power users a credential that ties their professional identity to your product.

Why It Moves the Needle

Credentials create lock-in that pricing can't compete with. A certified user isn't switching — their professional reputation is on the line. I've designed credentialing pathways at scale.

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AI Literacy for Your Customers

Creator of the C.A.L.M. AI Navigator™. I make AI accessible to the non-technical majority.

Why It Moves the Needle

Your customers can't love your AI product if they're scared of AI itself. I built a framework that demystifies AI for operators, managers, and creatives who just need it to work.

Track Record

Built. Turned around. Measured.

Conn Selmer, Inc.
Strategy, learning platform & artist program overhaul
Directed 3,000+ video learning assets and designed structured module libraries including 100+ customer learning modules and 148 dealer training modules for the largest U.S. musical instrument manufacturer. Revitalized a legacy artist ambassador program, streamlining team operations and reestablishing its credibility. The strategy I created drove a .25M revenue climb in 12 months. 50K budget, 11-person team.
Music Teacher Guild
Co-founder — 45,000+ member professional community
Built an international professional community from zero — designing onboarding flows, credentialing pathways, AI-powered learning tools, and virtual event programming across multiple platforms. Curriculum included 134 Careers in Music modules and 66 Foundations of Mentorship modules — because a 45,000-person community backed by real structured learning is an ecosystem, not just a group. Learning design is what drives adoption, engagement, and retention at scale.
Roland Corporation
Customer learning platform · current engagement
Designing multi-persona learning journeys with structured content governance for artists, partners, and educators. Role-based onboarding, product enablement, and engagement systems for a global technology company.
Author & Speaker
4 books · 35+ conferences · Oxford University Press reviewer
Author of Prompt & Circumstance (AI adoption guide). Keynote speaker. Former SBO Magazine columnist. 25+ online courses built. 30+ business strategies created for organizations ranging from startups to national associations. I don't just build learning programs — I publish the thinking behind them.
Let's Talk

Two ways to work together.

Whether you need a full-time leader or results before your next board meeting.

Consulting / Contract

Fix Adoption Now

⏱  20 minutes · Free · No prep needed

Can't wait for a hire? I design and build customer onboarding programs, training architecture, and adoption strategies as a consulting engagement. Clear plan in weeks, not quarters.

Full-Time Role

Lock Me In

Looking for VP/Director of Customer Education, Community, Ecosystem, or Partner Enablement? I'm open to the right leadership role at an AI company serious about adoption. Remote or relocate.

801-884-3534
© 2025 Dr. Elisa Janson Jones