Build a Claude Project
that finally
sounds like you.
For solopreneurs who've used Claude or ChatGPT and thought, "I could've written this faster myself."
Every fresh chat is a stranger you're hiring at 9am and firing at 5. We're going to fix that once — together, live, before you log off Zoom.
Game changer. A LinkedIn post you'd be willing to put your name on.
Same prompt. Same model. Same words.
The only difference: one's typed into a blank chat. One's typed into your new Project.
I'm excited to share some thoughts on AI for small business owners. In today's fast-paced world, entrepreneurs are constantly looking for ways to unlock new levels of productivity.
AI is a game changer. It's transforming the way we work and helping businesses scale to new heights.
The future is here. Stay tuned for more insights! 🚀
Most "AI for small business owners" content is downstream of someone selling you a prompt library. The prompt library has not, historically, made anyone rich.
The model doesn't know who you are. Every morning you introduce yourself again, like the worst first date in the building. It is exhausting for both parties.
Fix that, and the rest is just typing.
This is for you
if any of these are
uncomfortably true.
You opened Claude or ChatGPT this week, typed something, copy-pasted the output, and then spent 30 minutes fixing it until it sounded like you. Then closed the tab and didn't open it again for two weeks.
You're paying $20 a month for an AI tool you mostly use the way you use Google. You feel slightly stupid about this. You should not.
You have a quiet, embarrassed suspicion that everyone else has figured something out — that they're building businesses on AI while you're still asking it to write your bio for the fourth time.
Every time AI writes for you, it sounds like LinkedIn. "Game changer." "Unlock." "Transform your business." You'd never say any of that. You don't know how to make it stop.
You've read the books. You've tried the prompt frameworks. And you still start every conversation from zero. The promise of AI never lands because you're spending your time on plumbing, not on the work.
If you nodded at two of those, this hour is for you.
The fix is unglamorous, fast, and approximately permanent.
Every fresh chat is a fresh stranger.
That's the entire problem.
When you open a fresh AI chat, you are hiring a brand-new employee. Every single time.
They don't know your name. They don't know what you sell. They don't know who you serve, what you sound like, or what you'd never put in writing.
So you "engineer" a clever prompt. You get back something 70% there. You spend twenty minutes fixing it.
Tomorrow you open a new chat and do the whole thing over.
You have been hiring temps and firing them at five o'clock.
For two years.
This is why no amount of prompt-fiddling fixes it. The fix is one floor up — in the container Claude lives in.
And a container is something you can build in an hour and use for a decade.
A working AI that knows
who you are. Built before
you log off Zoom.
No "go home and try this." No "here's the theory." You will create the thing during the workshop, watch it work in your own voice, and leave with it ready to use Wednesday morning.
A live Claude Project.
Created. Named. Opened. Yours. The container that will hold everything you ever do with AI from this point on.
Your voice, installed.
Custom instructions sections 1 and 2 — Who you are, who you serve — written and saved into the Project during the workshop. Not homework. Done.
The proof, in real time.
Before the hour is over, you'll watch Claude write a LinkedIn post in your voice. The "wait, that sounds like me" moment. That's the deliverable.
- The Custom Instructions Worksheet — sections 3, 4, and 5 you can finish over the weekend with a cup of coffee.
- The full recording — to come back to when you're ready to refine.
- Three live demos — what this same Project can build in a single afternoon: a working sales calculator, a hosted landing page, and a branded client proposal.
Dr. Elisa Janson Jones
Founder, elisajones.ai · Author of Prompt & Circumstance
Former educator. MBA from the business side. EdD from the education side. Two-plus years of continuous AI training, on the working theory that a field this volatile rewards attention more than confidence. Every month brings something that either changes a business — or would, if its owner knew about it.
She's directed 3,000+ video learning assets and ambassador programs for Conn Selmer, built multi-persona learning journeys for Roland Corporation, and administers a 45,000-member community of working professionals. Knows how businesses work. Knows, more usefully, how they get stuck.
Now teaches solopreneurs the AI workflows behind making real money on purpose — and getting some of their week back in the bargain.
Direct. A little dry. Doesn't do hype.
No filler. No "any questions?"
No housekeeping.
The hook — and the diagnosis
Why "more prompts" isn't the answer. Why you've been quietly stuck.
The container problem
Why every fresh chat starts you at zero, and the four-letter operating system underneath everything we'll build. (Clue: it's an acronym.)
Why Projects — shown, not explained
The difference is so loud it doesn't need narration. (We'll narrate anyway.)
The five-section framework
With real examples from a working Project, plus the three mistakes most people make once and never tell anyone about.
You build, live, with me
I'll write mine on screen next to you. This is the hour. This is the deliverable.
"Wait — that sounds like me."
The moment in the workshop where the chat goes quiet and you forget what year it is.
What this same Project can build
Three quick demos so you know what's sitting inside the thing you just set up.
Your questions, my answers
What you don't have to worry about. What to do Wednesday morning.
Things you're
probably wondering.
One hour. One tool.
Used for the next ten years.
You have spent more than 60 minutes this week fighting with AI that doesn't sound like you. Spend the next 60 fixing it once. Permanently.
You'll get a handful of emails before and after — confirmation, reminders, the recording, follow-ups. The unsubscribe link works, no hard feelings.